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Customer Relationships Management and Marketing Go Hand-In-Hand
Once you’ve acquired a pool of customers, you can’t assume they’ll stick with you and return to purchase again and again. The relationship between your company and your customers must be nurtured and...
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What Is One HVAC Customer Worth?
Is It Cheaper to Keep Your HVAC Customers Than Find New Ones? When it comes to heating, ventilation and air conditioning services, keeping the customers you have can be the mainstay of your business....
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How to Maximize Customer Retention So Your Marketing Efforts Don’t Go to Waste
Conventional wisdom is that it costs substantially more to acquire a new customer than it does to keep a customer you already have. Effective customer retention requires careful attention, not only to...
View ArticleThere’s Always Room for Improvement When It Comes to Customer Experience
One of the main components of success for any company is customer service. Without excellent service, your customers are likely to be dissatisfied enough to seek better products, services and solutions...
View ArticleBuild Your Customer Base by Earning That “Best of” Distinction in Your Industry
In a competitive business environment, sometimes having a better reputation than your competition is enough to cause customers to choose you over others. Customers want reassurance that they’re getting...
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An Effective Customer Referral Program Uses These Strategies
Your current base of loyal repeat customers will provide a significant portion of your company’s income, but they could also be an important source of new customers. An effective customer referral...
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How to Fix a Flawed Client Relationship
In the course of regular business activities, it’s almost sure to happen: one of your customers has a serious conflict with you and becomes dissatisfied. Here are some ways to mend broken client...
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Effective Ways to Follow-Up with Prospects and Clients
Clients are more concerned than ever with hearing from your company after you make a sales pitch or complete a transaction. The most effective customer retention strategies utilize follow-up...
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4 Essential Database Marketing Techniques
In today’s digital world, a well constructed and maintained customer database is a vital asset for a comprehensive marketing strategy. Your company’s ability to connect your services and products to...
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Win Back Lost HVAC Customers with Direct Marketing
Customer retention is essential to the success of your HVAC business. Not only do repeat customers provide you with a steady stream of revenue, they can give you referrals, testimonials, and positive...
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